MIES, Switzerland: In a new broadcasting association, the Basketball Champions League (BCL) has signed a new broadcasting deal with Greek broadcaster Novasports for a three-year period that will bring the Basketball Champions League, running each season from October to April, on Novasports channels.
The agreement signed yesterday provides exclusive rights to Novasports and targets the Greek Basketball fans through Novasports.
Speaking about this association, Katerina Kaskanioti, Executive Director of Platform and Content at Nova, gladdened with the conclusion of this deal, “We are very pleased to start our cooperation with the Basketball Champions League and we are thrilled to add the Basketball Champions League to our portfolio of premium properties.”
Speaking further about the value to Greek Basketball enthusiasts, she added, “We are sure it will provide great excitement and breathtaking moments to the fans. With 40 teams and 22 countries, this new competition will be of keen interest for Greek viewers. The participation of AEK, Aris and PAOK who have won a total of seven European trophies will offer unique basketball moments to each and every Greek fan.”
Concluding with the expertise of Novasports in broadcasting, she stated, “Novasports channels, with its expertise and its top editorial team, but also with its love and passion for basketball, will meet through high quality broadcasts the efforts of Greek teams in this brand new pan-European competition. The Basketball Champions League therefore completes the offer of basketball events provided to our subscribers.”
While a delighted Basketball Champions League CEO Patrick Comninos, speaking about this new association, said, “I am enchanted to welcome Novasports as our partner in such an important basketball country. In terms of basketball, Greece is an historical country both in terms of sportive results, performance and passion. Three major Greek teams take part in this inaugural season of the Basketball Champions League. This agreement will therefore enable all Greeks to follow the performance of their preferred teams.”