The Apex Olympic Body, IOC has awarded the exclusive broadcast rights in the Caribbean to International Media Content Ltd (IMC), parent company of SportsMax and a subsidiary of Digicel Group, other key assignment for the newly associated broadcasters are the XXIII Olympic Winter Games in PyeongChang 2018 and the Games of the XXXII Olympiad Tokyo 2020.
With this contract, IMC has acquired the broadcast rights on all media platforms in all languages in Anguilla, Antigua & Barbuda, Commonwealth of the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Grenada, Guadeloupe, Cooperative Republic of Guyana, Haiti, Jamaica, Martinique, Montserrat, St Kitts & Nevis, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad & Tobago, and Turks and Caicos; these sum up to 22 countries.
The Broadcasting rights winner company will partner with broadcasters across the region and leverage all of Digicel’s platforms to deliver live coverage and highlights of the Olympic Games via free-to-air and cable television, as well as all mobile, streaming and other digital media platforms. The International Olympic Committee and IMC will work together on distribution and content creation for the IOC’s soon-to-be-launched Olympic Channel, additionally as per the norms of this association.
Speaking about this association, the IOC President Thomas Bach said: “We are pleased that we will be working again in the future with IMC in the Caribbean. This partnership will ensure fantastic coverage, including on free-to-air television, of the Olympic Winter Games PyeongChang 2018 and the Olympic Games Tokyo 2020. We are also excited to be working with IMC on the future development and distribution of the Olympic Channel in the region.”
Also spoke on the association, the IOC Member Gerardo Werthein, delegate IOC Member for broadcast rights in the Americas, who said: “IMC was our broadcast partner for the Olympic Games in Vancouver in 2010, London in 2012 and Sochi in 2014. Their proven ability to share the magic of the Olympic Games in the region means that this new agreement is great news for sports fans in the Caribbean.”
The Broadcasting rights winner company, IMC Managing Director and CEO for SportsMax, Olly McIntosh said; “We are very fortunate for the IOC to have chosen and entrusted IMC/SportsMax once again to bring this most prized event to audiences across 22 countries, as the Olympic Games sit at the top of the sports pyramid.”
Speaking further about the association, he continued: “this demonstrates the confidence that the IOC has in the strength of our broadcast and production capabilities, the numerous distribution platforms across TV broadcast, mobile, online and cable TV through Digicel Group – as well as the strong relationships IMC has with regional broadcasters that will allow us to offer the Caribbean unprecedented access to the Olympics and the Olympic Channel.”