In a new, the International Federation of Sport Climbing (IFSC) and Force Climbing have just signed a partnership. Force Climbing, which was recently launched, the Canadian climbing holds manufacturer is already establishing itself in the climbing industry and is now officially an IFSC Main Partner in the holds category.
A deal which is worked out in a way to pushing the boundaries of possibility for the climbers and also introducing 3D printing to climbing holds are evolutionary steps forward to expanding new and exciting possibilities for our sport.
Speaking about the new partnership, IFSC Marketing and Communications Director Anne Fuynel said, “With the inclusion in Tokyo 2020 Olympic Games sport program, Sport Climbing has been recognized for its innovative, dynamic and youth assets. These values are definitely in line with the ones of our new partner and we are happy to share this journey with such an innovative brand.”
In the last few years, Sport Climbing has been experiencing incredible new exposure, with a growing digital community and broadcasters increasingly attracted to our sport. This new partnership is another step towards the sustainable growth of the Sport and highlights its fast-growing attractiveness in North America.
Association with IFSC events & Statement of Force Climbing President
The partnership deal means that as an IFSC Main Partner, Force Climbing will be present throughout IFSC events and activities of 2017. Additionally, this promising start-up will have strong representation on IFSC social media platforms as it releases “revolutionary climbing holds.”
Speaking about this association, Terry Ziolkowski, Force Climbing President, said, “Force Climbing is absolutely thrilled and humbled to have partnered with the IFSC. Supporting the efforts and movements the IFSC has brought to the sport has moved and inspired us to join forces. Partnerships run deep throughout the climbing world, and with this partnership, we feel there is much that can be accomplished. Looking forward to what will come over this next year.”
IFSC President's statement on the Association
The new partnership deal three years prior to the Olympic Year is something which increases the confidence of the Federation which has the challenge to make the best of the Olympic inclusion into the Tokyo 2020 Olympics. Coming back to 2017, the year already looks very promising for Sport Climbing!
Speaking about the association and development of Sport Climbing, the IFSC President Marco Scolaris said, “We are working hard on the development of our sport and its market to give athletes the best conditions and our expanding audience a thrilling experience. The climbing community has always been supportive and shown, once again with this new stakeholder, that we can rely on it to reach the new challenges ahead.”