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Edelweiss Group to be Principal Sponsor for IOA, Li-Ning to be Apparel partner for Rio bound contingent

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Today, in an event held at Olympic Bhawan, the Indian Olympic Association announced that Edelweiss Group will be the Principal Sponsor of Indian Olympic Association. During the announcement made along with another announcement of the Goodwill Ambassador, key members of Indian contingent to the Rio 2016 Summer Games, M C Mary Kom (Olympic medalist boxer), Sardar Singh (Captain, Indian Men Hockey Team), Ritu Rani (Captain, Indian Women Hockey Team), Apurvi Chandela (Shooting) and Manika Batra (Table Tennis) were present.

The Edelweiss Group, in this association with the Indian Olympic Association, offers through its Life Insurance joint venture entity, Edelweiss Tokio Life Insurance, a Life Insurance cover of Rs One Crore for each athlete representing India at the Rio Olympics Summer Games.

Speaking about this new association, on the occasion which co-marked association with Mr. Salman Khan as the Goodwill Ambassador, Mr. Rajeev Mehta, Secretary General Indian Olympic Association said “I would also like to welcome Edelweiss as our Principal Sponsor and Li-Ning as an Apparel Partner for Rio Olympics.

“The preparations of our Indian athletes are in full swing and i am hopeful that India will win maximum medals this time”, he further added about the preparation of Indian contingent for the Rio 2016 Summer Games.

“The Olympics is an institution which brings together people from all walks of life and breaks down boundaries, based on a strong foundation of mutual trust and respect,” said Mr Rujan Panjwani, Executive Director, Edelweiss Financial Services, speaking to the media on the occasion of the announcement.

Further he added,“Our association with the Olympics is a seamless and compelling fit for us. Just as High Performance and Excellence are a key focus in sports, so are they at Edelweiss.”

“An athlete rises to excel in their chosen field through years of commitment, rigorous practice, and consistent high performance, which are also the qualities that we truly value at Edelweiss,”he concluded.