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BWF-Total partnership extended till 2017

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The BWF President said he was pleased with TOTAL to be the sponsor for the Dubai World Superseries Finals. (Image Credit: IPC/BWF)

Dubai: BWF-Total partnership:-In a press release dated today, BWF has informed that Energy giant, Total, and the Badminton World Federation (BWF) have recently extended their partnership. The new partnership will now include the Dubai World Superseries Finals – the badminton season finale tournament, until the end of 2017.

As the official energy partner, Total will be supporting BWF in all activities and promotion for the Finals.

The two parties, Total and BWF first announced their partnership in 2015. The contract is scheduled to continue until 2018. In this partnership Total will be title sponsor for all BWF Major Events, and a partner of the MetLife BWF World Superseries in China, India, Malaysia and Indonesia until 2017. The Major Events are TOTAL BWF Sudirman Cup, TOTAL BWF Thomas & Uber Cup Finals, TOTAL BWF World Championships.

Statements of Executives:

Speaking about the BWF-Total partnership, BWF President Poul-Erik Høyer said, “I am pleased, on behalf of the BWF, to welcome Total as a partner for the Dubai World Superseries Finals. As the season finale of the MetLife BWF World Superseries, this prestigious tournament brings together badminton’s best performers and some of our most celebrated stars. In this Olympic year, we are also guaranteed to witness the Rio 2016 champions among those vying for a share of the lucrative jackpot.”

Speaking further about the BWF-Total partnership, he added, “We are confident that Total will see the value of partnering with us on this event and BWF thanks Total for its continued commitment to badminton.”

Total Energy is continuously trying to expand its branding activities outside the motorsports arena. The company sees common characteristics between its key products and badminton – powerful performance, technologically advanced precision, and especially endurance.

Speaking about this extension of BWF-Total partnership,  Stephane Lagrue, Specialties Vice President, Total Marketing & Services Asia Pacific, said, “Total is always pushing the boundaries when it comes to performance and endurance of car engines with our TOTAL QUARTZ lubricants.”

Speaking further, he added, “The same values and attributes can be applied to badminton, which is a racket sport that requires agility, performance and stamina, especially during bursts of attack and defense. We are excited in extending our partnership with BWF outside Asia and look forward to ending the badminton season finale on a high note.”